VINARIA brings together companies from the most important industry sectors relating to vine-growing and wine producing. The event serves as a centre for exchange of information, presentation of innovations and technologies through the numerous conferences, seminars, presentations and business meetings included in the parallel business programme.

Producers, merchants and connoisseurs of quality wines and spirits from over 30 countries attend VINARIA every year to do business or enjoy the exclusive products. The impressive design of the exhibition stands and expositions create unique atmosphere of festivity.

The most prestigious competition for the evaluation of the Bulgarian wines and spirits is the National Wine and Spirits Tasting organized by the National Vine and Wine Chamber during the Wine Festival within the framework of VINARIA .

At the traditional ball “Wine and Love, Love and Wine”, the best wines are awarded the Golden Rhyton Prize of International Fair Plovdiv, honorary diplomas, “Wine of the Year” diplomas, gold, silver and bronze medals.