Women in Japan are increasingly taking the initiative in selecting and buying a wine for the following reasons;

The number of working women has increased and they are having more opportunity to dine out with wines.

The number of women travelling abroad has increased and they are having more experiences to drink wines in foreign countries.

Due to the health-conscious trend, women are interested in organic wines and food.

Women cook and enjoy western dishes with wines at home more often as the way of living has been changed.

Many women are attending wine schools to deepen the knowledge of wines.