Our values

The entire philosophy of our company can be described with one single word – integrity.

Our values

Integrity, Teamwork, Respect, Passion and Creativity, Customer Centricity


The entire philosophy of our company can be described with one single word – integrity. It is our main goal and lifetime mission to always stay true to the things that matter most – deliver high-quality, valuable and affordable products to our clients. Modern life is one of fast development and continuous changes where people may tend to forget and overlook some of the things that give a sense of excitement and satisfaction in life.

We never back down and we never take “no” for an answer, so that whenever you choose one of our various products you don’t have the slightest doubt in your mind that you have made the best choice. We take decisions every day, but the ones that matter the most to you are the ones which are most important to us, too. We trust you to trust us and take the maximum out of every moment.

We do emphasize the importance of acting with honesty, transparency, and fairness in all aspects of our interactions with employees, customers, suppliers, and other stakeholders.


We treat everyone with dignity, fairness and empathy. We value their contribution and strive to develop a mutually trusted relationship. This core value extends beyond the internal interactions and covers also our suppliers, buyers and partners with similar grace.

By doing so we foster durability, direct relation and constant improvement with business partners to attain quality, competitiveness, optimal efficiency and performance reliability. It is our main duty to stay honest, truthful and loyal in all of our business relations. This being said, we require the same care and attention from them because only mutual respect makes for a prosperous business.

Passion and creativity

Passion is the word that drives all our teams towards providing consistently high quality of work, work ethic and pride associated with our brands. We love what we do, we do it with high interest and engagement in the day-to day activities. Our passion and excitement for the brands empower our creativity and ideas for better products and better processes.

Working in the dynamic environment of the modern market is a great challenge, but it is one we take up with passion and true excitement. We have created and maintain a wining working environment, based on profound knowledge and skillful management of ethics in the workplace and with our business partners.   

Our customers and business partners are the inspiration for our creativity. It is not by chance that “innovation” has become a key word in our politics and a main priority for our employees. What we do is distance ourselves and our products from the competition rather then compete with them. We are always creating something new and better and thus we leverage our creativity and innovative capabilities to attain long-term success.


We encourage our employees to collaborate and work together towards achieving the business goals. The strength of teams does not only lie in the combined experience and expertise but also in the ability to trust each other in the team. We know that the best work is not produced by individuals but by enjoying collaboration as a team and supporting each other every day. The teamwork mentality extends to our clients too as we approach every business relationship as a partnership and work collaboratively with each other to meet the business goals.

Customer Centricity

Staying on top is one of the hardest jobs in the current situation of a very dynamic and increasingly demanding international market. We are entirely committed to constantly stay in direct contact with our existing and new clients and ensure their full satisfaction with every brand we own. Our focus is set on keeping our products in the spotlight and always bringing more than expected to the market. Producing original and easy to understand products to every customer is what we have been and continue doing since the very beginning.

Our work is based on developing our strategies for future progress according to the local cultural and economic particularities of different markets. Our approach is to stay open-minded and continuously push ourselves to do better: that is what defines a true leader of contemporary marketing.

Our Values

Integrity, Teamwork, Respect, Passion and Creativity, Customer Centricity


Our commitments are a clear signal to our employees, consumers, business partners and our local communities that we do care about growing our business being socially responsive, building true relationships and producing desirable and valuable products

our operations

Analyzing and evaluating the market is an essential part of our success as this enables us to have accurate information about its evolution and latest trends.


Distribution of our brands worldwide

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